Quarterly Themes: The Jack Daniels Good Neighbor Program team members and associates worked together to develop a way to better focus our attention on the community. We came up with the idea of having quarterly themes throughout the year. They are as follows:
Quarter One: First Responders (Police Officers, Firefighters and EMTs) This quarter occurs over the months of January-March. It will be focused on honoring our public safety professionals and volunteers such as firefighters, police officers, Ambulance Corps/EMT, etc. We will be doing this by offering special deals and promotions to this group during this quarter. We can also offer to hold events and do/hold talks on drug and alcohol addiction, texting while driving, driving while intoxicated, and promote safety tips in our stores and on our website.
Quarter Two: Education This quarter lasts from April-June. During this quarter the Jack Daniels Good Neighbor Program will show our appreciation for teachers but also promote good classroom behavior and dedication. We will do this by rewarding Dean’s list and Honor Roll Students with special pricing on cars (for themselves, if they are of age, or for their parents). We will also hold a raffle to drive a student and his/her date to prom in a Porsche. Additionally, we plan on giving special deals to teachers and graduates during this month.
Quarter Three: Healthcare Taking place over the months of July-September, this quarter is designed to show our appreciation for healthcare workers such as doctors, nurses, dentists, nutritionists, fitness professionals, etc. We would like to show how much we value their service. To do this we could, for example, hold luncheons or bbqs for our local healthcare professionals. This quarter is also designed to spread awareness and knowledge about health and wellness. We will work with our local healthcare professionals to develop events, specials and promos that will help spread knowledge and awareness.
Quarter Four: Military and Veterans The last quarter of the year takes place from October-December. During this time we will provide an array of activities, retail promotions, store/service events to show our support for Service Men/Women and their families. We will work with related organization to learn of ways we can support our troops and spread awareness on what they do for our country and how to support them at home.
We would like to work with all of our Good Neighbors to make these things happen!